about us:

Bleu Paradyme was founded in Raleigh, NC in 2020. We are an independent U.S. based beauty brand offering a boutique collection of premium strip lashes and everyday makeup essentials designed to enhance your natural beauty.

Bleu Paradyme’s mission is to enhance and define beauty, confidence, and self expression for those who want to explore the endless possibilities of their natural beauty. Our collection includes all natural, cruelty free, reusable premium strip lashes, along with makeup products created to complement every look, every mood, and every skin shade.

We believe beauty should feel fun, personal, and effortless. The best way to experiment with makeup accessories, such as lashes, is through the versatility of strip lashes because they empower the wearer to play, practice, and build their own unique beauty routine. Our makeup line was created with that same purpose in mind: to give you products that are easy to use, flattering, and perfect for enhancing your everyday glow.

Strip lashes, also known as false eyelashes or fake lashes, are one of the beauty industry’s best kept secrets. If you’re over the never ending costs of eyelash extensions, or if you just haven’t mastered applying individual lashes, strip lashes are for you.

Strip lashes are available in a variety of styles and sizes. They can be worn with mascara or alone to create anything from a soft, natural look to a bold glam finish that lasts all day. Paired with our makeup essentials, Bleu Paradyme gives you everything you need to create a polished, confident look for any occasion.

  • ✨Message from our ceo✨

    Growing up, my mother was all about beauty and skincare. She truly embodied big beauty and skincare energy. She had a passion for teaching others how to care for their skin and enhance their natural, individual beauty. One of her favorite pieces of advice was:

    “Not a lot of blush and just a hint of lip color goes a long way.”

    Another saying she still lives by today is:

    “When your face and hair are done, you can wear anything and it will look good.”

    Throughout my own journey, I’ve carried her teachings with me. Inspired by her words and wisdom, Bleu Paradyme was created with the intention of offering high quality beauty products that help you feel confident, polished, and naturally beautiful.

    Countless hours have been poured into finding the right products for our customer base. Every item we offer is selected with care, quality, and everyday beauty in mind. I personally use only high quality products in my own beauty and skincare routine, and I extend that same level of care and standard to every product we offer to you.

    Through our research over the years, we discovered that many lash brands currently on the market fail to deliver lashes that are both durable and reusable. At Bleu Paradyme, we are committed to offering products that not only enhance your beauty but also provide exceptional value.

    As our brand continues to grow, we are proud to expand beyond lashes and introduce our makeup line. Our makeup products were created to complement our lash collection and help you complete your look with ease. From soft blushes to beautiful lip colors and everyday beauty essentials, our makeup line is designed to enhance every skin shade, every mood, and every version of you.

    Our testing has shown that our lashes can be cleaned and reused up to five times more than many other lashes available today.

    ✨ MISSION IS SIMPLE✨

    To discover the best lashes, lash accessories, and makeup essentials and share them with individuals who love beauty just as much as we do.

    We are proud to offer products that help enhance your natural beauty while also being all natural, cruelty free, and designed to provide unbeatable value when compared to competitor brands.

  • Our Values

    We believe beauty accessories excite and entice ones look. We strive to ensure our lashes are the best, long-lasting, and durable through any weather they may be worn in. Our accessories will always be top tier.

  • Usa Based

    We are a USA - Based company located close to the nations capital.

  • Worldwide

    Enjoy your new luxe theme and watch your business grow. Created for you with love.